The Final Frontier
The Role of the Design Research

The role of research in the creative process is to discover and guide the design implications of the real cultural phenomena. Therefore, researchers must have a sound working knowledge of the concepts and methods that make culturally motivated designs possible. Every project demands that designers determine the appropriate outcomes, project constraints and research methods. In respect to that, design researchers must demonstrate that their conclusions are logical and founded in the data created during the project itself, so the design team can create new concepts and solutions.

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The Right Choice
Design Education

It is never an easy choice when it comes to selecting the right design school or the right design program. Schools differ in their approaches to design and to design education. Most important is to understand your own interests, so when learning about each department or school, you can evaluate if it is the right choice for you. You might be faced with different choices and philosophies, and none of them might be wrong or right, but they might not be exactly what you want.

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Offer You Cannot Refuse
Design as Corporate Strategy

The Chairman of Sony Corporation, Norio Ohga once said, “At Sony, we assume all products of our competitors will have basically the same technology, price, performance and features. Design is the only thing that differentiates one product from another in the marketplace”.

Can good design create a better image for the company? Can design help people feel good about where they work? What has design got to do with the company’s environment? Usually people say: This is a good company. They make great products. Sell them everywhere in the world. Everyone is using theirs products/services. Everyone wants to work there. It is a great company to invest in.

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2 years ago Gyoko posted more interesting articles in ProductDesignForums. Check his topics in his profile after registering.